Press

FOR IMMEDIATE RELEASE

KUALA LUMPUR, JUNE 3 2013 – AKEMI has collaborated with Lenzing, an international leading fibre innovation company, to have another cutting-edge fabric development for a higher sleep quality. AKEMI ProModal^® bed linen is made of 100% ProModal^®, a unique botanical fibre blend of TENCEL^® and Lenzing Modal^®. These fibres make AKEMI ProModal^® bed linen possible to unite exceptional softness with superb performance and function.

ProModal^® is an eco-alternative to cotton because of its natural material from beech wood and eucalyptus tree, without comprising the core attribute of cotton and on top of that, providing a higher functionality than any ordinary fabric. ProModal^® is a natural softening agent that provides unlimited softness with excellent durability and strength to increase its life-span even after repeated washes.

Besides the incredible softness of the fabric, ProModal^® has also successfully showcased its optimum moisture absorption performance to ensure a dry healthier sleep that manage to reduce the growth of bacteria naturally, without the need to add any additional chemicals and additives. With that, it gives a soft and pleasant feeling for those who have sensitive skins.

This homogeneous blend is indeed a technology breakthrough in the textile industry due to the perfect combination that has made ProModal^® a multi-talented fibre. It is produced through an ecological production that combined technology with environmental advantages to make sure that the production has very little impact on the human environment, making ProModal^® truly an ecological fibre with exceptional features.

*** About Eastern Decorator Sdn Bhd.

Eastern Decorator, founded in 1968, is the Southeast Asia Home Textile Leader with operations in Asia and businesses in American and European regions. Its main products include: linen, bedding accessories, towel, curtain and drapes, cushion and upholstery fabric.

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Fred Wu
Marketing & Communications, Head
Eastern Decorator Group

Marketing & Sales Office
Suite E-3A-2, Level 3A, Corporate Building
(Block E) Southgate Commercial Centre
No. 2, Jalan Dua, Off Jalan Chan Sow Lin
55200 Kuala Lumpur, Malaysia.
T. (+603) 9222 3488
F. (+603) 9222 3088

Official Website
www.easterndecorator.com
www.eadeco.com.my
www.akemihome.com
www.akemiuchi.com
www.cannon.com.sg
www.fieldcrest.com.sg 

FOR IMMEDIATE RELEASE

KUALA LUMPUR, April 22, 2013 – Eastern Decorator launched its Man Of Steel™ bedding collections on April 2013. It is available in super single, single and queen sheet sets with many attractive designs. 

It is made from high quality of Microtex™ sateen fabric featuring 350 thread count that guaranteed colour fast.

*** About Eastern Decorator Sdn Bhd.

Eastern Decorator, founded in 1968, is the Southeast Asia Home Textile Leader with operations in Asia and businesses in American and European regions. Its main products: linen, bedding accessories, towel, curtain and drapes, cushion and upholstery fabric.

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For more information, please contact:

Adeline Ang, Marketing Communication Executive

Eastern Decorator Group of Companies

Tel: (+603) 9222 3488

Email: adeline@eadeco.com.my

FOR IMMEDIATE RELEASE

April 09, 2013 – AKEMI SLEEPEDIA featuring German revolutionary microfibre technology continues the success of developing high performance fibre in bedding products by introducing their new innovation fibre,which significantly improved health, comfort and promotes the feeling of well-being. - SLEEPEDIA SUPRELLE™ Ultra, SLEEPEDIA SUPRELLE™ Micro Plus and SLEEPEDIA SUPRELLE™ Eco Fresh TENCEL® Plus. 

SLEEPEDIA SUPRELLE™ Ultra- Cleaner and healthier sleep comfort.

The effectiveness of Sleepedia Suprelle™ Ultra in preventing the build-up of dust mites and inhibits the growth of common bacteria make it ideal for allergy sufferers. The Suprelle™ Ultra filling has been thoroughly tested against all health and safety requirements and pronounced safe in every aspect. It is not only non-allergenic and odourless, but also providing you a firm support. 

SLEEPEDIA SUPRELLE™ Micro Plus- Lightness and warmth to ensure gentle comfort.

Sleepedia Suprelle™ Micro Plus consists of two unique properties which are its fine texture and length of cut. It is six times finer and eight times shorter than the current fibre, providing it unparalleled volume, elasticity and density to make it become comfier, bouncier and fluffier.Its shell is made from 100% cotton, making it natural breathable, easy to care and hypo-allergenic. 

SLEEPEDIA SUPRELLE™ Eco Fresh TENCEL® Plus- The alliance of two global fibre experts. 

The revolutionary SLEEPEDIA Suprelle™ Eco Fresh TENCEL® Plus is the association of two complimentary eco-friendly fibres, Suprelle™ Eco and TENCEL® Eco fibres, offering a highly breathable, quick drying and high performing moisture absorption performance. The hollow structure of Suprelle™ Eco fibre improves air circulation while TENCEL® Eco fibres moisture management and 100% high quality cotton helps to absorb the excess moisture. With the excellent cooling capabilities, it can ensure a comfortable and dry sleeping environment all night long.

*** About Eastern Decorator Sdn Bhd

Eastern Decorator, founded in 1968, is the Southeast Asia Home Textile Leader with operations in Asia and businesses in American and European regions. Its main products: linen, bedding accessories, towel, curtain and drapes, cushion and upholstery fabric.

###

For more information, please contact:

Adeline Ang, Marketing Communication Executive

Eastern Decorator Group of Companies

Tel: (+603) 9222 3488

Email: adeline@eadeco.com.my